AGDA Design Effectiveness 2010 Awards Winner - Alter It

 Studio Equator's Director Carlos Flores was thrilled to win a prestigious award for Design Effectiveness at the 2010 AGDA National Biennial Awards, held in Brisbane last month.

The Design Effectiveness Award recognises outstanding and commercially successful design; design that gives great returns and adds real value to business. 

The AGDA awards are judged by senior people from the design industry and across a broad range of sectors in which design operates.

Studio Equator's award-winning projectwas for providing creative direction and designing a brand identity (including logo and typography) and interior fit-outs for clothing-alteration franchise 'Alter It' . 

Stores adapting the new image have experienced an up-to 60-% increase in business. 

Studio Equator is proud of its design concepts and is passionate about delivering great returns for design investment.

Pictures of the winning 'Alter It' project designs are published in the 2010 AGDA Awards Compendium, which can be purchased online.