![THE UNITED SODAS OF AMERICA VISUAL IDENTITY REPRESENTS DIVERSITY](/media/k2/items/cache/46276ded2fdd3245a9a8536c50ae55dd_L.jpg)
THE UNITED SODAS OF AMERICA VISUAL IDENTITY REPRESENTS DIVERSITY
The visual identity for The United Sodas of America is a minimalist yet ultimately democratic design. Conceived by a Brooklyn-based studio Center, it was inspired by America’s diversity and complexity.
Following the belief that variety sparks unity, the designers imagined a palette of 12 bold, solid colors complemented with a versatile sans-serif font. Each taste is strongly reflected with the right shade – from Young Mango to Blackberry Jam. This approach to branding reflects on how political can drive aesthetics in the quest for a better world.
VIA: https://trendland.com/the-united-sodas-of-america-visual-represents-diversity/
Blog ◦
22 July 2024
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